An email newsletter list is the classical permission marketing asset and the founding element of many content marketing programs. E-mail newsletters are just OK at generating new leads, but they’re terrific for determining the sales-readiness of subscribers and moving them closer to conversion.
If you haven’t seen campaign analysis data from an e-mail newsletter mailing, you’ll be surprised by the amount of actionable information that’s available. Not only can you see your open rate, but you can see exactly who opened your newsletter, how many times they opened it, and which links and downloads they clicked on. You can also analyze the data from the other direction by calling up a list of which specific subscribers clicked for more information about a specific application or product.
Protein Discovery‘s monthly newsletter, Sample Prep, has provided prospects, customers, investors, partners, reporters, and other subscribers with company and product news for more than three years.
I have done concept, copy, and coding for each issue. Mailchimp provides a suite of online services for list management, composition, distribution, and subscriber activity analysis. Tompert Design created the header art (and the Protein Discovery logo).
Example
Issue #37 of Protein Discovery’s HTML newsletter Sample Prep:
For help with e-mail newsletter writing, delivery, and subscriber activity analysis, contact Matthew Wygant by calling (408) 905-7630 or by sending e-mail to matthew@wygant.net.
