Use an additional field on your event RSVP form to let people request a text message reminder on the morning of the day of your event. The first time a client allowed me to do this for them, we were both surprised by how many respondents requested the reminder and provided their cell-phone numbers. This little sliver of permission marketing is especially useful at busy life science conferences, when you’re competing with lots of other vendors for the time and attention of registered attendees.
All life science conferences have an international attendee base, so make sure the field you use on your form can accept any combination of numbers, dots, dashes, plus symbols (+), and parentheses.
When it’s time to send out the reminders, don’t get stuck in your hotel room doing two hours of thumb-typing. Use Google Voice to broadcast the reminder. Keep it brief.
If you don’t have a Google Voice account, let me know. I have four three invites left.
For help with life science event promotion, contact Matthew Wygant by calling (408) 905-7630 or by sending e-mail to matthew@wygant.net.
