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Sixteen Useful Web Apps for Life Sciences Marketing

by Matthew Wygant on February 19, 2010

Save time and have fun with these useful web applications:

AmazingMail Point-and-click direct mail

Bit.ly URL shortener with twitter integration

BrowserShots See what your web site looks like to others

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Start and Expand Your E-Mail List with Content Marketing

December 24, 2009

Mailchimp has posted a hybrid advertising/content marketing/direct response technique for establishing your own e-mail newsletter subscriber list. The basic steps are: Create a pdf document composed of information of value to your audience. Include advertisements for your newsletter. Post the document as a free download on your web site. Use Adwords to drive traffic to [...]

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Email Newsletters Provide Actionable Sales Information

December 21, 2009

An email newsletter list is the classical permission marketing asset and the founding element of many content marketing programs. E-mail newsletters are just OK at generating new leads, but they’re terrific for determining the sales-readiness of subscribers and moving them closer to conversion. If you haven’t seen campaign analysis data from an e-mail newsletter mailing, [...]

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