Thursday, July 29, 2010

You are here: Home >

Posts tagged as:

copywriting

Sixteen Useful Web Apps for Life Sciences Marketing

by Matthew Wygant on February 19, 2010

Save time and have fun with these useful web applications:

AmazingMail Point-and-click direct mail

Bit.ly URL shortener with twitter integration

BrowserShots See what your web site looks like to others

Read the full article →

Tagged as: , , , , , , ,

How to Write Life Science Content Marketing Material

February 3, 2010
Thumbnail image for How to Write Life Science Content Marketing Material

If you’ve considered content marketing as a deliberate lead generation and development strategy, you’ve realized that someone, or some group of people, will have to create all the content to drive it. The copywriting required may sound like a lot of work, but when advertising fails to deliver, what are the alternatives? At two companies [...]

Read the full article →

Professional Writer’s Journal: Style Guides

March 21, 2005

At the beginning of a writing project, I always ask new clients they have a corporate style guide. A style guide is a reference document that includes rules and suggestions for writing style and document presentation. See this article for an excellent description. You don’t have to have a style guide to prepare effective communications, [...]

Read the full article →