Thursday, March 11, 2010

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content marketing

Sixteen Nifty Web Apps for Life Sciences Marketing

by Matthew Wygant on February 19, 2010

Save time and have fun with these useful web applications:

AmazingMail Point-and-click direct mail

Bit.ly URL shortener with twitter integration

BrowserShots See what your web site looks like to others

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How to Write Life Science Content Marketing Material

February 3, 2010
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If you’ve considered content marketing as a deliberate lead generation and development strategy, you’ve realized that someone, or some group of people, will have to create all the content to drive it. The copywriting required may sound like a lot of work, but when advertising fails to deliver, what are the alternatives?
At two companies I’ve [...]

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Start and Expand Your E-Mail List with Content Marketing

December 24, 2009

Mailchimp has posted a hybrid advertising/content marketing/direct response technique for establishing your own e-mail newsletter subscriber list. The basic steps are:

Create a pdf document composed of information of value to your audience. Include advertisements for your newsletter.
Post the document as a free download on your web site.
Use Adwords to drive traffic to your site.

Makers of [...]

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Create Videos to Reinforce Training and Improve Outcomes

December 22, 2009

Patients treated at Physical Therapy of Los Gatos love that they can visit the clinic’s web site for online video demonstrations of their prescribed exercises. These videos reinforce the instructions patients receive during their visits, reduce the number of calls from confused patients that the clinical staff must handle, and improve clinical outcomes by showing [...]

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Email Newsletters Provide Actionable Sales Information

December 21, 2009

An email newsletter list is the classical permission marketing asset and the founding element of many content marketing programs. E-mail newsletters are just OK at generating new leads, but they’re terrific for determining the sales-readiness of subscribers and moving them closer to conversion.
If you haven’t seen campaign analysis data from an e-mail newsletter mailing, you’ll [...]

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Advertising is Old and Busted: What to do in 2010

December 4, 2009
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Looking at a big hole in your marketing plan where advertising used to be? Traditional advertising performed poorly this year for most makers of biotech lab systems, and content marketing is moving in to take its place. With respect to your budget, the “insertion” costs of content marketing are close to zero, versus tens-to-hundreds of [...]

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Grok Content Marketing With This VizEdu Animation

November 25, 2009

To discuss your content marketing strategy, contact Matthew Wygant at matthew@wygant.net.

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Create Your Market Then Dominate It

November 20, 2009

Product Launches Have Changed
Back in the day, product launches were much more binary, flip-of-the-switch events than they are now. On the day of an official product launch, you’d meet with the press, display your new product at a trade show, and kick off a big in-your-face print advertising campaign in the journals. Even if your [...]

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