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Capital Efficiency

New Product Listing in GEN

by Matthew Wygant on August 11, 2009

These new product listings in the trades are free, easy to get, and often appear in both print and online editions. They’re useful for the direct market exposure they provide at introduction as well as the potential for new sales leads.

http://www.genengnews.com/newproducts/item.aspx?id=3086

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August 7, 2009

ASMS Gelfree Received.pdf (1946 KB) After a strong product introduction program at ASMS, my client Protein Discovery wanted to follow up with a postcard to conference attendees. The objective was to reach and remind the ones most likely to try the brand new product — the early adopters — of its capabilities and newness. I [...]

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