Exhibits are costly, but with the decline of advertising effectiveness, they are perhaps the only marcom channel available to lab systems makers that can work as an isolated tactic, apart from a content marketing net. Even if your exhibit strategy doesn’t include handing out materials from your booth, you’ll probably want to make the most of your exhibit investment by updating the promotional and positioning messages on your display materials and on your website.
Examples
I provided concepts and wrote copy for the following examples. Hilary Anderson did design, layout, and production.
Pre-Meeting Mailer
Meeting Bag Insert
Booth Graphics
Product Brochure
For help making the most of your event marketing budget, contact Matthew Wygant by calling (408) 905-7630 or by sending e-mail to matthew@wygant.net.
