Start and Expand Your E-Mail List with Content Marketing

Mailchimp has posted a hybrid advertising/content marketing/direct response technique for establishing your own e-mail newsletter subscriber list. The basic steps are:

• Create a pdf document composed of information of value to your audience. Include advertisements for your newsletter.
• Post the document as a free download on your web site.
• Use Adwords to drive traffic to your site.

Makers of biotech lab systems need to consider using this technique and others like it to generate sales leads. For instrumentation in particular, the older methods such as direct product advertising and junk mail no longer deliver sufficient response rates to justify their high costs.

How to grow your email list in 3 easy steps | MailChimp Email Marketing Blog.

For help implementing this technique and creating content that pulls, contact Matthew Wygant by calling (408) 905-7630 or by sending e-mail to matthew@wygant.net.

Tagged as: adwords, content marketing, direct response, e-mail, junk mail, leads