Use Executive Staff Press Releases to Create More PR Opportunities

Easy to Place

These VP-and-up executive hiring press releases get reliable pickup from biotech trade publications and local newspapers. The content may not seem particularly strategic from a market development standpoint, but these releases inform potential investors and business partners about your company’s activities and direction.

More Useful Than You Think

Executive staff press releases also help to establish a “clip file” of your company’s history. It’s said that “PR rolls uphill,” meaning, for instance, that it will be easier to get covered by a national newspaper or a general business magazine if those editors can see a history of coverage by smaller, specialized publications.

Example

Here’s a recent example from my portfolio:

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For help creating your company’s news history, contact Matthew Wygant by calling (408) 905-7630 or by sending e-mail to matthew@wygant.net.

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