Application Notes show everyone how to put your product to productive use. Once written, the work can often be re-purposed as a trade journal article with a moderate amount of revision to conform with the targeted publication’s editorial guidelines. Most application notes aren’t quite newsworthy enough for a press release, but media such as blogs, facebook fan pages, twitterstreams, and e-mail newsletters provide excellent channels for app note promotion to readers and search engines.
Example
Here’s an application note I wrote for Protein Discovery. Source materials for this note included scientific posters, papers, and interviews.
Click here or on the image above to download this application note as a pdf file.
For help writing and producing application notes and other proof materials, contact Matthew Wygant by calling (408) 905-7630 or by sending e-mail to matthew@wygant.net.
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