training_course_flyer.pdf (55 KB)
Commercial LCM pioneer Arcturus knew back in Q1 of 2005 that they needed to formalize and fund customer education in order to create more users and more market demand for their highly technical PixCell LCM systems.
Arcturus also knew that customer education would be valuable only if they could get their customers to enroll in it, which is why they hired me to help them put together this two-page flyer.
The flyer had to:
- identify the target audience
- define pre-requisite knowledge and skills expected of attendees
- appeal to potential attendees’ personal and professional interests
- describe the curriculum of two training programs accurately
- credentialize the instructor
- establish reasonable limits on the scope of each training program
- fit on two pages
Arcturus was successful at enrolling customers in training, and later, while I was working on another project for them, I got to sit in on a program segment where their customers were actually targeting cells for microdissection, which was fantastic.
I provided copy for this flyer based on my notes from an on-site meeting. Design, layout, and production was all handled in-house by Arcturus’ MarCom manager Rachel Goodrich.
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