Read these 15 rules of bootstrap marketing from Eclicktick Consulting. Rule #4 is the very best of the list and is the most relevant to makers of biotech lab products:
Bootstrapping Rule No. 4: “Don’t confuse interest with intent or ability to purchase.”
Our general belief is that most under-funded high tech firms will die unless they find a short sales cycle for their products. So, a critical part of survival is not being seduced by the well-known prospect.
The rules of thumb here are straightforward. Focus your selling efforts on clients (1) that don’t need to be educated about the product category, (2) that have a funded project to buy something similar to your product or service, and (3) where you understand the needs, the sales process and risks.
Bootstrapping a Product Launch from Eclicktick Consulting
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